SURPRISING THE MOST CREATIVE

Design fans and experts had the chance to attend Create Now Tour Barcelona, an event organized by Brand for the multinational corporation Adobe.

Aimed at photographers, designers, illustrators, web developers, video professionals and students, the Brand team oversaw the search for an unusual space; a setting that would bring together the essential elements to allow creatives to develop their ideas free from limitations.

The space chosen was the Museu del Disseny in Barcelona, where the auditorium and hall were dressed for the occasion. This was the ideal venue for the conferences and the subsequent party for all the guests.

The event addressed the latest features of Adobe tools, particularly focusing on boosting mobile creativity and the advantages of the Cloud. There were also inspirational sessions by leading artists and professionals such as Vasava, Ezequiel Ruiz from the agency Señora Rushmore, and Carlitos y Patricia. In addition, attendees could discover new techniques and functions of their desktop tools such as Photoshop, Lightroom and Illustrator, be inspired by Behance Portfolio Reviews, and enjoy an afterwork session with beer, music and networking at the end of the event; a party organized by Brand Events.

As with all Adobe events, we were also responsible for all the graphic imagery for the event; from the online and offline invitations, to the setting design and venue decoration, always promoting the Adobe brand.

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